The Impact of Video Games on American Culture - 2475 Words

Video games are advanced, hands on form of entertainment that have been played for the past fifty-five years. The number of users of video games has dramatically increased over the past five decades, which has immensely impacted American society through numerous positive and negative aspects. Video games have emerged as one of the most popular forms of entertainment and have severely improved in quality on account of technological advancements. The very first video game ever created was by a man named Thomas T. Goldsmith Jr. The console was actually a device used in science called a Cathode ray tube. â€Å"The ray tube was inspired by radar display technology and consisted of a device that allowed the user to control a small vector-drawn dot†¦show more content†¦(Gentile, Lynch, Linder, Walsh) These elevated aggression levels caused by gaming can also be to blame for physical confrontations and reckless behavior. Even after a minimal amount of time playing a violent game, players can automatically prime aggressive thoughts (Bushman Anderson). Their research concluded that players who had prior experience playing violent video games responded with an increased level of aggression when they encountered confrontation. One of the most popular and most successful selling video game ever is Grand Theft Auto V. The game generated more than â€Å"800 million dollars in sales on the first day alone; and over 1 billion dollars in the first three days of being released†(Chmielewski). Ignoring these amazing sales figures, lets examine what over 1.5 million players are exposed to. Hundreds of thousands of players under the age of 18 are exposed to very obscene gestures and violence. In Grand Theft Auto 5, the goal of the game is to climb the social ladder of criminal activity. Players kill civilians, abuse illegal drugs, and sexually exploit women. To complete the story, the game requires the player to have sexual relations with a stripper. The game shows nude women, uses foul language, encourages inappropriate sexual behavior, and encourages drug use. These types of games are always rated for players over the age of 18; but often, younger players are the ones playing these games. This has projected an imageShow MoreRelatedThe Positive and Negative Aspects of Video Games in Society968 Words   |  4 Pagesprominent in our culture is video games. As it is becoming more prominent, it is also evolving throughout the years. Video games now are becoming more complex and influential in our society. People can use this type of entertainment was a way to relieve stress or a way to socialize with others online. Video games is almost available everywhere, from video consoles to cell phones, most Americans have played a video game before. The American myth is that Americans mostly view video games as a way to passRead MoreVideo Gameplay Of Video Games1617 Words   |  7 Pages Video Gaming has played a major factor for video gamers worldwide, this brings the expertise of video game developers to develop the next generation of video games. Video gamers(?) in Japan and the United States share the enjoyment in playing video games. What is the history behind video games? What are the prices of video games in Japanese? What are the prices of video games in the United States? How are American and Japanese video games are different? There are similarities and differences inRead More Children, Media, and Violence Essay1431 Words   |  6 Pagesoverwhelming. To argue against it, the link between media violence and teen violence is like arguing against gravity, said Jeffrey McIntyre, legislative and federal affairs officer for the American Psychological Association. As children are exposed to acts of violence in the media through television, video games, music, movies, etc. alarming results are occurring. The main negative effect being an increase in aggression among youth who are regularly exposed to the media and an increase in violentRead MoreDo You Think Violent Video Game Exposure Effect The Behavior Of Children?1244 Words   |  5 PagesDo you think violent video game exposure effect the behavior of children? Introduction Studies show that exposure to violent video games affects the behavior of children.Some have vandalized, beat someone up, took part in bullying someone.As many as 97% of US kids age 12-17 play video games, contributing to the $21.53 billion domestic video game industry. More than half of the 50 top-selling video games contain violence. Violent video games have been blamed for school shootings, increases in bullyingRead MoreVideo Games Impacts on Youth1181 Words   |  5 PagesBlanchard English 1102 20 September 2011 Video Games Impact on Youth Today Video games are the most popular form of entertainment and they are enjoyed by people from all age groups. Playing video games can have tremendous impacts on the different age groups, most importantly on the youth. The impact of video games on the youth has many different sides and it is a highly debated topic. One side feels that it has no impact on the youth and is only a game in which the content is meant to be enjoyedRead More Video Games in Popular Culture: an Exposition Essay1282 Words   |  6 Pagesto a destroyed culture. Petrified trees are all that remains of the local fauna. Off in the distance, all that remains is destruction. While you may think of this stunning visualization of a wonderful novel, this is actually one of the opening scenes from Todd Howard and Bethesda Game Studios’ â€Å"Fallout 3.† An examination of videogames in popular culture is a complicated one. There is a large debate as to what is the very first video game. The supposed earliest known video game was created byRead MoreVideo Games Have A Negative Influence On Young People1600 Words   |  7 Pagessociety often depict video games to have a negative influence on young people. However, playing video games is more beneficial than people would think. Playing video games have many advantages, such as they help increase and develop cognitive functions, mental health, and more often than most they are educational. Gee, James Paul. What Video Games Have to Teach Us About Learning and Literacy. Palgrave Macmillan, 2007. This book looks at the educational level of what video games have to teach us. GeeRead More Japanese in America Essay558 Words   |  3 Pagesadults are being drawn into Japanese culture through TV, books, and even food. Japanese comics, called manga, take up more and more space on American bookshelves, and theyve infused new life into the publishing industry. Japanese animation, anime, is on more and more movies and TV screens and influencing popular toys and games. Before the 80’s when people thought of Japanese imports, they thought of cars, TV’s, walkmans, and other electronics. Japanese pop culture is becoming increasingly popular andRead MoreThe Effects Of Video Games On Violent Behavior Among Young Children1525 Words   |  7 Pages The Effects of Video games on Violent Behavior among Young Children Julian A. Jaggon University of Central Florida The Effect of Video games on Violent Behavior among Young Children Just how popular are videogames? In today’s society very popular, not only do our kids and teenagers play video games but even grown men and women play them as well. Video games are now more popular than watching television or going to the movies. According to Center forRead MoreThe Effects Of Video Games On Our Lives1355 Words   |  6 Pagesnerves effecting your ability to see or exercise? Many people have differing opinions on this subject. I personally think that video games can greatly impact your lives in a positive manner, but they can also destroy your lives. Videogames altering your intelligence making you less sophisticated, or time consuming making people over weight? The advantage of playing video games can be proven in its ability to enhance learning, hand-eye coordination, and can help to reduce feelings of stress and anger

The African Child Soilder - 4334 Words

The African Child Soldiers â€Å"The child soldier is described as a ‘pint-sized, tireless baby Rambo who spends his or hers tender years roaming the battlefields of Africa’s civil wars.† â€Å"African children are being targeted across the continent as tools of war.† In today’s day and age, children from all over the world are real soldiers in conflicts instead of playing toy soldiers. These children are being denied their childhood and instead are given a violent and gruesome role to play in brutal conflicts. These children are fighting wars that they had no responsibility in creating. Children are fighting in wars created by their elders. Children are replacing their toys with guns, like AK-47’s and instead of having a chance to attend†¦show more content†¦Therefore, children were usually forced into such dangers as the frontlines of open conflict or either sent ahead of other troops to ensure that possible minefields were safe, whilst in rare cases children have also been used in suicide missions. In addition to this, the majority of child soldiers have transformed their situation in the war into a kind of game, because they are unabl e to fully comprehend or accept the real consequences that war can inflict. In a way, by making the war into a game it is a coping mechanism for these children. Once recruited these children do various tasks, they are not simply used as soldiers in conflict but also do many other duties, such as being; messengers, guards, cooks, mechanics, porters, spies, labors, human shields, human minesweepers, decoys, servants and also sexual slaves. Girls are also recruited, in most cases, they can make up a total of one third of all child soldiers, however in the majority of cases they are not just recruited to be soldier, but to be either raped or to become ‘wives’ to military commanders. Girls who refuse to become ‘wives’ are murdered in front of other girls to make an example of and to make clear that they have no choice in the matter. In addition to this girls are also used to abduct other children for the military forces and also take part in food raids. This sto ry from a

Research Report On Educational Process †Myassignmenthelp.Com

Question: Discuss About The Research Report On Educational Process? Answer: Introduction Education is a process that leads to the development of skills, increases knowledge and learning (Mehdipour, and Zerehkafi, 2013). It moves from one generation to another. In earlier times people use to study through books, newspapers, etc. New technologies are invented, innovations has been done in all the sectors and industries (Hsu,and Ching. 2013). In education industry new ways of education are invented that makes learning easy and interesting (Hsu,and Ching. 2013). Innovation of Educational app is becoming new trend in education industry which is grasping the eyes of everyone. Educational app as the name explains is the app that focuses on teaching and educating people, with the help of technology (Walling, 2014). Different devises are used for this application such as smart phones, computers, iPad, etc. (Mehdipour, and Zerehkafi, 2013). Literature Review Education helps in increasing knowledge, skill development and learning. An educational app should be of good quality as it is an essential feature in the developing area of teaching and education that provides good value to the leaners educational practice. The educational app market involve high competition, many educational apps are available to the user. To stand out, it is important for the app to present good value and quality to their users. Importance of Educational app Educational app should provide supportive and powerful database. All the related information should be available at one place, with all the time to time updates (Walling, D. R. 2014). Database will make the learning smooth, that student will get in just single click (Yelland, 2015). Content which is available should be useful and complete, information which is been provided should be written in easy language so that reader can understand properly (Yelland, 2015). Another importance of educational app is sessions should be interactive with live tutorials, as it help students to understand easily and problems can be resolved. It provides similar atmosphere as of classroom. Live tutorial can add a chat and feedback option through which improvements can be done by particular educational app. Further, educational app can offer students practice and mock test for different subjects that can provide an idea to students about their preparation for exams. App should look attractive and should be user friendly as well as need of the client should not be ignored (Poritz and Rees. 2016). Good and effective social media platform should be used. Another important feature that should be available into the educational app is that student should not face any problem while login the profile (Poritz and Rees. 2016). Benefits of Educational app Educational app encourage entertainment, as these apps teach students by converting lessons into games, that increases the interest of student and they do not get bore (Murphy, et al. 2017). These app make use of videos, images, graphs, live to teach student in innovative way. Educational apps promote interactive teaching that help student to resolve their problems and doubts. Through these apps students stay connected with teachers that helps in improving their skills. Parents can track their children progress and they can know how these apps are helping their students in developing their skills. These apps make time to time updates in their programming according to the change in course, timetable, etc. Educational apps not only help students but they also help teachers in preparing teaching material and they can also use these apps in classrooms. Nowadays, mobile phones are used by everyone, by which student can access these apps anytime and anywhere (Murphy, et al. 2017). Educatio nal app helps in systematic learning. These apps promote the use of technology and greener earth, as traditional ways of learning involve use of paper that are manufactured by cutting trees. Another important benefit of educational app is that these apps are available 24/7 (Blewett, 2016). Research purpose and Research question RQ: What is Educational app and how much it is useful for students and teachers? The aim of the research was to know about the Educational app, its benefits and importance. Research also explains the uses of educational app for students and teachers. Design of the survey In this research data was collected by using survey monkey, which is an online survey instrument. Research involves 5 questions, which include yes or no questions, ranking questions and comment box. Qualitative and quantitative method were used into the research for collecting the data. Question asked the participant to mention weather they are student or teacher, they use educational app or not, reason for not using the app and if they use it then identify its usefulness into percentage and educational app is better than traditional learning. Research results Out of 50 participants, 2-3 did not answered question properly and 90% of the participants responded positively. 50% of the participants use educational app. This research include both primary and secondary data. Participants were categorized into two groups i.e. student and teacher. In question 2, they were asked about whether they use educational app or not, out of total participants 50% participants make use of educational app. In question 3, participants were asked to give reason if they do not use educational app. 50% of participants prefer traditional learning as they are not comfortable with technology (Dickens, and Churches, 2012). In question 4, participants have to provide the percentage of usefulness of educational app, many of the participants chosen 75%-89%. Question 5 includes whether educational app is better than traditional learning or not, 50% of participants answered it yes, it is better (Kucirkova, 2015). Discussion Research results shows that people who are not using educational app for learning, they do not feel comfortable with technology, they prefer traditional learning. 50% of participants responded positively, as they feel educational app provide all the information at one place, anytime and anywhere (Pablos, and Patricia. 2014). It has been believed that educational apps will become popular in upcoming time as people are becoming more dependent on technology (Bacca, et al. 2014). Students learn by seeing videos and images that can help them in taking snapshots and can make notes of it and money can be saved. Educational app teaches in different languages for this different translators apps are available. Educational learning focuses on self- learning and helps in learning outside the classroom (Bacca, et al. 2014). Conclusion Conclusion of the research can be done by saying that educational app is the new trend into the market, which is followed by many people and in upcoming future people will prefer educational app rather than traditional learning. Educational apps leads to skill development and learning with the help of technology. These apps provide all the information at one place, with time to time updates. Educational app help teachers to plan their teaching materials and timetables. Parents can also check the progress of their children. These apps convert lessons into games, which makes learning easy and entertaining. It is an interactive way of learning through which problems of students also gets solved. Educational app promotes systematic learning, as it makes the flow of learning smooth. In the end it can be said that educational apps are very useful for this awareness campaigns and training programs should be organized to educate people. References Bacca, J., Baldiris, S., Fabregat, R., Graf, S. and Kinshuk. 2014. Augmented reality trends in education: A systematic review of research and application. Journal of educational technology society, 17(4), pp. 133-149. Blewett, C. 2016. Apps to keep kids thinking and learning even during schoolholidays. [online]. The conversation. Available at: https://theconversation.com/apps-to-keep-kids-thinking-and-learning-even-during-school-holidays-68081 [11 Sep. 2017]. Dickens, H. J. and Churches, A. 2012. Apps for Learning, Middle School: IPad, IPod Touch, IPhone. Corwin Press. Hsu, Y. Cand Ching, Y. H. 2013. Mobile App Design for Teaching and Learning: Educators Experiences in an Online Graduate Course. [online]. Available at: https://www.irrodl.org/index.php/irrodl/article/view/1542/2635 [Accessed 11 Sep. 2017]. Kucirkova, N. 2015. Which digital books work best in the classroom? [ online]. The conversation. Available at: https://theconversation.com/which-digital-books-work-best-in-the-classroom-44635 [11 Sep. 2017]. Mehdipour, Y and Zerehkafi, H. 2013. Mobile learning for education: Benefits and challenges. International journal of computational engineering research, 3(6), pp. 93-101. Murphy, A., Farley, H., Dyson, L. E. and Jones, H. 2017. Mobile Learning in Higher Education in the Asia-Pacific Region: Harnessing Trends and Challenging Orthodoxies. Springer. Pablos, O. P. and Patricia. 2014. Assessing the Role of Mobile Technologies and Distance Learning in Higher Education. IGI Global. Poritz, J. A. and Rees, J. 2016. Education Is Not an App: The future of university teaching in the Internet age. Routledge. Walling, D. R. 2014. Designing Learning for Tablet Classrooms: Innovations in Instruction. Springer Science Business Media. Yelland, N. 2015. Which apps are educational and why? Its in the eye of the beholder. [ online]. The conversation. Available at: https://theconversation.com/which-apps-are-educational-and-why-its-in-the-eye-of-the-beholder-37968 [ 11 Sep. 2017].

Organ Donation Essays (1048 words) - Organ Donation, Medical Ethics

Organ Donation INTRODUCTION /ATTENTION STEP A. 1. Imagine that a loved one has just been severely injured in a car accident. 2. The injuries include brain trauma, broken bones, but most notably, a loss of two pints of blood, that your friend is in desperate need of. 3. Coincidentally your blood type matches. 4. Picture yourself at the scene of the accident. 5. Put yourself in the hospital waiting room, anticipating news from the doctors, hoping that your friend will survive. 6. What would you say when the doctor approaches you and tells you that in order to save your friends life, you must donate. B 1. Now hold that thought with one more element added. 2. You were in the car, however you were not as lucky as your friend. 3. You are now a victim token by the car crash. 4. Wouldn't you still hope to save a friend's life as your last wish? 5. Would you give any other organ necessary for your friend's survival? Your heart ? Your kidneys? Your liver? It's a matter of life and death. 6. If you had designated on your driver's license or carried some other means to communicate your decision to be an organ donor, your friends life could have been saved. TRANSITION: Does your driver's license designate you as an organ donor? BODY /PROBLEM STEP A. 1. Upon encountering this subject, much negative stigma is attached to the implications of organ donation. 2. The reality is, as we all know, that we are not invincible, and someday every one's time will come to an end. 3. The act of organ donation is a significantly compassionate and humane choice for a person to make. TRANSITION: Organ donation is a subject that affects all of us, but it is largely misunderstood. I will attempt to clarify the situation with? B: SOME COMPELLING FACTS ABOUT ORGAN DONATION 1. Doctors remark transplantation as one of the most remarkable success stories in the history of medicine. 2. Organ transplantation is an operation that is safe, lifesaving, and the technology that supports it is continually expanding. 3. As reported by the Coalition on Donation, 65,000 Americans are currently waiting for a lifesaving organ transplant. Meaning that their life is entirely dependent upon receiving the organ. 4. Tragically, every day 12 people will die awaiting a transplant. 5. That's over 4,000 people a year. Thankfully one donor can help more than fifty people in need. 6. Of the 2-million people who die in the United States each year, approximately 14,000 are believed to be viable organ donors, yet only 5,000 of these actually become donors. The remaining 9,000 are lost. At an average of 5 lives saved per Donor, that represents 45,000 lives lost each year - needlessly. (*see pie chart) C MYTHS ABOUT ORGAN DONATION 1. MYTH: Some Major Religions oppose organ donation. 2. FACT: All mainstream religions support organ donation and consider it a benevolent charitable act. 3. MYTH: Organ donation disfigures the body, making an open casket funeral impossible. 4. FACT: Organ Donation does not disfigure the body and does not interfere with funeral plans, including open casket services. 5. MYTH: Only heart, liver and kidneys can be transplanted. 6. FACT: The heart, kidneys, pancreas, lungs, liver and intestines are the organs that can be donated. Tissue that can be donated include the eyes, skin, bone, heart valves and tendons. TRANSITION: There is much more information readily available for furthering your understanding of the subject. D SOLUTION STEP/ PROJECTION STEP 1. For those who would like to know more about organ donation and how to pledge to be an organ donor, you can visit the web-site HTTP://www.organdonor.gov/contents.htm 2. Here you will find answers to all of your questions with links to most every resource available on the web. ACTION STEP TRANSITION: I hope that all of you will at least look this up next time that you are on the internet. Taking few a minutes of your time today may give others a chance to enjoy a lifetime. CONCLUSION 1. I urge you all to decide to be an organ donor. 2. If you do choose to be an organ donor, you should share your decision. 3. As the law stands today, it is ultimately up to the family, regardless of age, whether or not your decision will be upheld. 4. It is extremely important to tell your family about your intentions for organ donation. 5. The department of Health Resources and Services Administration (HRSA) emphasize that sharing the decision to become a donor is

Provide a reading of Nosferatu and discuss how it established the Vampire sub-genre Essay Example

Provide a reading of Nosferatu and discuss how it established the Vampire sub Provide a reading of Nosferatu and discuss how it established the Vampire sub-genre Paper Provide a reading of Nosferatu and discuss how it established the Vampire sub-genre Paper Essay Topic: Film Nosferatu is a name that conjured fear into the hearts of early filmgoers. A masterpiece of silent film, the strength of this classic and the genre it spawned stands testament to the ability of German Expressionist F. W Murnau. Nosferatu pioneered the Vampire sub-genre of films. It was the first of its ilk, only placed in the genre retrospectively. Countless vampire films, cartoons, sketches, cliches and jokes have appeared over time, each drawing something from the original vampire film none would exist as we know them if it was not for Murnaus silent nightmare. It was Nosferatu that developed many of the generic conventions one has come to expect from a vampire film. Bite-marks, fangs, blood, coffins and gloomy castles lit dimly from the eerie glow of the full moon all feature in Murnaus film. It was Nosferatu which firmly planted these haunting images into the minds of filmmakers to come, each becoming a tired cliche of a very old genre of films. Take, for example, the well-known myth that sun-light will destroy a vampire once-and-for-all. Bram Stokers Dracula (the novel of which Nosferatu was developed from) does not mention sunlight killing a vampire, only reducing its power. Murnau added this concept into his adaptation to which almost all vampire films to follow have copied. However, whilst being the first film of a very popular genre, Nosferatu still retains details which are very different to the films which borrowed from it in future. The most noticeable is the vampires appearance. When one thinks of Vampire they immediately picture the charismatic Bela Lugosi dark lord, oozing sophistication and sex appeal. Nosferatu contains none of this. Count Orlok, the Vampire, is a disgusting animalistic mess of bat-like ears, rodent features, pointy rat-like teeth and a hunched back. Nosferatu moves slowly and painfully, wearing his Undeath as a curse rather than a dark gift. Indeed, the name Nosferatu, by which Orlok is also known, means Plague-Carrier. Count Orlok is free from all the over-done Dracula cliches, this monstrous vampire looking more at home in a sewer than a palatial cheteau in the Carpathians. The story of Nosferatu itself borrows heavily from the Bram Stoker novel Dracula. The two narratives are almost identical, to the point that Stokers daughter tried having all copies of the film destroyed. A classic tale of good versus evil had a simple Equilibrium-Disequilibrium-New Equilibrium storyline. We see Hutter and Ellen happy in their married life until Hutter is drawn into the web of the vampiric Count Orlok, with the Nosferatu preying upon Hutter and his wife. However, the new-equilibrium is not a happy ending. While Orlok dies to the rays of the morning sun, Ellen lays dead having sacrificed herself to destroy the vampire and the plague it brought with him. The film also finished with a low angle shot of Orloks castle does some evil still lurk within? Has the curse of Nosferatu really been destroyed? The film is designed to make people uneasy and even the films resolution leaves the audience feeling unnerved rather than relieved. Murnau was a pioneer of the Expressionist movement. His film rests heavily on mood and theme rather than the character acting. He evokes a feeling of unease through his use of lighting and shadow. He distorts and exaggerates shapes into unrealistic proportions in order to express feelings through the medium of film. For example, the actors wear heavy make up and move jerkily or slowly exaggerated in order to express a mood. The characters do not simply exist within a setting but are visual elements that merge with the setting Murnau tells his story through the entire mise-en-scene rather than his characters each element of this mise-en-scene interacts and combines to create a unique mood and atmosphere. We can see this use of mise-en scene to tell his story throughout the film. Much of the film is shot in shadow, giving a darker more haunting atmosphere to the film coupled with the iris shots, which Murnau made much use of, give a feeling of being trapped that there is no escape from the terror that stalks Ellen and Hutter. Similarly Murnau uses detail in the entire screen, often utilising the corners, which suggest and hidden horrors lurking in the corners. Murnau also makes use of long takes, often of images of death and decay, which causes discomfort in the audience watching. Murnau used more symbolic scenes to express the mood of the film, such as those of spiders and Venus flytraps. Its not only visual elements that add to the creation of the films tone, music too plays its part. Munau called it his Symphony of Terrors a disjointed, discordant and unnerving noise that is not in the least bit tuneful. The music of the film is a very powerful tool in the storytelling of Nosferatu, building up suspense or shocking the audience. Each of the films attributes combine to create distinct ambience that doesnt just tell the story but lets the audience feel the story.

Select an existing company of any size, any location which provides Essay

Select an existing company of any size, any location which provides any product or service - Essay Example Unilever does not sell under its own name, instead uses variety of brand names to create feeling of diversity and local touch. According to Jameson (2007), when the company links business task on hand with the cultural factors of the community where it is going to operate; the chances of positive outcome increases manifold. The several components of the cultural identity can be seen in the working of the company across various geographical boundaries. It takes into account the various cultural traits while forming the various business strategies, marketing campaigns to target their users. The company identifies with different classes of the people in launching its products and communicates clearly that a particular product serves the purpose of a particular class. The company has deep roots in developing countries. An example to be made here is Shakti initiative made by the company in India (HLL Project Shakti†¦). The word Shakti in native language means strength. The purpose wa s to reach rural class under the initiative. Sales women were trained to talk to these rural masses in their local dialect to serve their needs through variety of personal care and home products. Door to door campaign and showing small video to the villagers was their main task. Thus, they got their income by selling the Unilever products. India has wide diversity in cultures and languages. Apart, more than 15 languages are spoken at the state levels and further there are local dialects and it is quite challenging to understand such nitty-gritty of the class and language diversity. The strength of the Unilever lies in meeting those challenges. Shakti initiative is a unique way of dealing with such multicultural class of people forming a large number of linguistic groups across various Indian states. The vastness of this project can be understood from the involvement of numerous Shakti entrepreneurs (HLL Project Shakti†¦) who are operating in thousands of villages meeting the ne eds of nearly 100 million consumers. In fact, the company is communicating to wide cultures, across different linguistic groups in widely spread locations. Such an example of communication cutting across large linguistic groups is hard to find. The Shakti initiative has doubled the reach of Unilever in rural households, which is exemplary in the sense that company’s brands have reached to the difficult terrain of hilly North East States (HLL Project Shakti†¦). In another example, Hindustan Unilever (subsidiary in India) greatly takes care of the buying capacity of its rural class who cannot afford large packaging of the product. The company launched for them shampoo in small one-use sachets that is what people in rural India greatly aspired for as they cannot afford big packing as normally bought by their urban counterparts (Unilever and Emerging†¦). Unilever have mastered the class differentiation while offering the products as it makes Surf Excel for the effluent class; Wheel for the rural folks and for the middle class it is Rin. (Unilever and Emerging†¦) Gender is another crucial aspect as noted by Unilever in marketing its products. Hindustan Lever is forefront in launching schemes empowering women. The company tapped over 45,000 women micro-entrepreneurs and motivated them to

Federal Reserve Essay Example | Topics and Well Written Essays - 500 words - 1

Federal Reserve - Essay Example The article argues that even as the Federal Reserve has been in existence since 1913, it wasnt until the 1970s that it assumed as great a control of the American financial system as it has today. The Federal Reserve was created in 1913 by Woodrow Wilson. In the late 19th and early 20th centuries credit was controlled entirely by private banks. Farmers in the mid-western regions grew increasingly upset by this fact, as they complained that oftentimes the banks would alter their credit options at times when the farmers were vulnerable. The Federal Reserve was created as a compromise, with the banks still controlling credit, but the government determining the supply of funds. While the intervening years have seen significant reforms in the way the Federal Reserve operates, its underlining function has remained the same. Private banks are able to borrow from the reserve at a discounted rate, they then loan this money to borrowers at the federal funds rate, or interest rate. As the Federal Reserve raises rates, so must the banks raise the rates of loans. This system is designed to ensure fair and equitable lending throughout the country. The current chairman of the Federal Reserv e, who was recently reappointed in January of 2010, and Alan Greenspan and Paul Volcker preceded him.(Johnson, Web) When the recession hit the Federal Reserve began the process of lowering interests rates to increase consumer spending. At this point, the Fed has virtually lowered the interest rate to 0%. In addition to lowering the interest rate the Fed has engaged in a number of unorthodox methods in an effort to revive the sputtering economy. â€Å"Those techniques include buying vast amounts of longer-term Treasury bonds, mortgage-backed securities issued by government-sponsored companies like Fannie Mae and Freddie Mac and commercial debt issued by private companies and consumer lenders.† (NY Times, Web) In addition to these techniques, the reserve helped in JPMorgans merger with Bear