Leadership Journey Assignment Example | Topics and Well Written Essays - 1250 words

Leadership Journey - Assignment Example In the very first journal for instance, one got to realize that my initial belief and understanding that leadership is the ability to influence others is just a partial facet of a more comprehensive and widely encompassing theory. It was therefore immensely appreciated that one got to realize that there are different definitions of leadership. In one’s search in Google’s online search engine for the definition of leadership, it amazingly revealed that the output generated as much as 94.7 million results (Google, 2013). This is an indication of the extensiveness and comprehensive depth of studies and information generated on the topic of merely trying to define leadership. Through the course, one eventually got to realize that the concept of leadership constantly transforms and unfolds. It was very helpful to have differentiated the concept of leadership with that of management (Journal 1, 2013). Though closely related, leadership was learned to be an important component as one of the functions of management through directing or leading; in conjunction with the other functions of planning, organizing, staffing and controlling (Management Study Guide, 2013). Thus, one came to realize and recognize that leadership in a crucial component in the quest and pursuit of strategies that influence and direct others to achieve explicitly defined goals. Leaders were learned to possess traits, skills, competencies, and qualifications that make them effective in their specialized endeavors (Journal 2, 2013). Likewise, one learned more about the three skill approaches that were reportedly developed by Katz (Journal 3, 2013) and the role of leaders as coaches (Journal 4, 2013). All the relevant theories also assisted in gaining a more in-depth knowledge of leadership and how this is applied in contemporary settings. How does this relate to the theory? One learned that the concept of leadership has been tried to be explained through the various theories which were presented and expounded: transactional leadership (Journal 5, 2013); the path-goal theory (Journal 6, 2013); transformational leadership (Simic, 1998); the contingency approaches to leadership (Martires & Fule, 2004); and situational model of leadership (Hersey & Blanchard, 1988); among others. For instance, the understanding that leaders are born with innate traits and skills; and not made were eventually inspired in the traits approach. As emphasized, â€Å"theorists sought to identify certain personality traits like intelligence, ambition, and charisma that are associated with effective leaders† (Martires & Fule, 2004, p. 155). On the other hand, there was another approach which allegedly emerged: the behavioral approach. According to Martires & Fule (2004), â€Å"the behavioral approach endeavors to find answers to the question of what behaviors, actions, and skills make effective leadership possible. Compared to the trait approach, the behavioral approach has a great pr actical usefulness since behavior, actions, and skills can be modified and learned† (p. 156). The path-goal theory, for instance, was deemed an action-oriented approach to leadership effectiveness (Journal 6, 2013; Martires & Fule, 2004). Therefore, the importance of understanding this theory lies in determining what factors or strategies would assist leaders and managers in achieving identified goals. It was disclosed that â€Å"beyond the dual functions of goal-setting and path-finding, the (path-goal theory) suggests that the manager’s job is to create a motivational environment that enhances the likelihood that employees will behave toward goals. This requires that managers have to

Tasks Assignment Example | Topics and Well Written Essays - 750 words

Tasks - Assignment Example Thinking of being a leader is actually not a dream but only a sort idea that comes to mind. There was a time when self-control has been tested too much and leading the crowd is actually a must. There was this one project that has been given to the group. Equality is actually there and having a leader is not an obligation for the mentioned group. Everyone can speak, everyone can lead. However, when everyone is so busy with other stuff such as with their studies (Masters Studies) and family, the project has been forgotten. I took the courage to speak to them regarding our project though it feels a little bit overwhelming. Responsibilities are there however, thinking that I also belong to the group and the project is mine too gave me the courage to do it so. I was afraid of having no project to pass and so I stepped out and led my busy co-workers. Different tasks have been given to everyone so that they could focus and budget their own time more. Though I felt so nervous and worried of what they would say, I still did what I thought was best for all of us. The major concern I had in mind was if they would follow me or judge me instead. To tell more of the story, thanks to their support and understanding for the group’s need, everyone cooperated well enough making the project become a success. However, for me, the true success I received during that time is that, I took the courage to lead my co-workers and had good feedbacks from them. They told me that what I did is actually an act of true leadership. True leadership does not come from words but through actions. 2. Authentic and Effective Leader Authentic leadership is actually a way of leading people through conformation of an original one or act to produce essential features. A person cannot really imitate someone else however, he can learn from their experiences. I can say that being learned and inspired through the old stories of leadership is one of the good steps to strain toward proper leadership. T he integrity, passion and dedication of past leaders could really help on becoming an effective leader. Actually, Pettinger (n.d.) discussed it to his note that to become an effective leader, one must be led by example, humble, with appreciation to co-workers, have a clear vision, avoids arguments, listens to other members, creates a positive atmosphere and some who does not take himself too much. Someone can be an effective leader without imitating others but only being inspired by their works or what they did. It is actually easy if the heart of serving and dedication to work is there. 3. Crucible Experience The crucible experience I ever had regarding leadership is just the same with what have been told above. It was when I got confused upon choosing what step to do for the better improvement of our group project. The challenge of speaking and giving tasks to a group without a leader was really not a good experience. It is actually shameful to give tasks to people (your co-worker s) knowing that you have the same level of position in the group. It became a challenge if they would listen and follow or just ignore me though. However, with the thought I had in mind regarding the consequences of being the leader of the group for a while and the courage and perseverance of doing our work right, led me to achieve success and be a better individual, or I can say, a leader. My co-workers did their part and as a result, the project has become a success. 4. Self-awareness To improve

Socrate's Concept of Good and Evil Essay Example | Topics and Well Written Essays - 500 words

Socrate's Concept of Good and Evil - Essay Example Glaucon was not convinced; and he wished to argue with Socrates that apparently, unjust people live a more successful life than the just people. He wanted explanation as to why gods confer power and wealth to the unjust, powerful and evil persons only? Why virtue is not the scale of judgment of the gods to bless people? Why is it so that unjust people appear to have more material gains and lead a happier life than just people? To clarify this, Socrates explained to him that justice may be an individual virtue or virtue of the State. The main aim of explaining what goodness is all about is to lay down the foundation of a State or a Republic where the rulers serve in the interest of their subjects. Being good is a very complex definition as it touches various aspects of the personality, the nature and the consequences of a person. For example, being good in old age; or while doing justice; or while distinguishing between a friend and a foe requires wisdom. He actually strengthened his argument for the major subject of his rhetoric i.e. the welfare of the State. He believed that the primary duty of the rulers of the State was to be good to them. The state should function according to the interests of the subjects- not the rulers.

Everyday Drugs Essay Example for Free

Everyday Drugs Essay The essay â€Å"Everyday Drugs† written by Adam Smith reminds me that government plays an important role in our lives. The government is an important element for the existence of a state. Without which, a particular society will be in chaos. Anarchy will govern. There will be no order because people are not guided by any rules. Due to this, people will always think that every action they make is right. But since there is government, a world full of chaos is prevented. Every person is guided by laws that govern our action. Each government prescribes what is right and what is wrong. In my opinion, government is very important because it produces harmony and tranquility in a particular society. Sometimes, however, the presence of government restricts our actions too much. It sometimes hinders our freedom to act. Also, government in different countries perceive certain action to be right while some government perceives the same act as illegal. For example, in Holland, people are allowed to smoke cannabis in public places without being apprehended by the authorities. This is because smoking of cannabis is allowed in their country. However, if a person is seen smoking cannabis the United States, he or she will be apprehended because that particular act is proscribed in that country. There is no substantial distinction between the people in Holland and the people in America which will give the people in the former be allowed to smoke cannabis. The only difference between them is that the government perceives such act to be permissible in Holland while the other perceive it otherwise. In the essay, Smith associates government as a drug which prescribes to its people what are the action that are legal and what are those illegal. The government tries to manipulate what our action should be. I believe that it is alright for us to be guided by rules for as long as our freedom to act is not infringed.

Re-interpretation of the Philosophical Thought of Benjamin Constant :: Philosophy Psychological Psychology Essays

Re-interpretation of the Philosophical Thought of Benjamin Constant ABSTRACT: The liberal French thinker Benjamin Constant develops a conception of human nature which shows the triplicity of being human. Such triplicity manifests itself in the close connection between emotion, rationality, and animality. He also develops an idea of liberty which treats it only as a real, historically conditioned minimalization of external limitations. Liberty thus understood enjoys metaphysical rootedness in human nature. 1. Introductory remarks Benjamin Constant (1767-1830), the French aristocrat, politician, one of the fathers of the French liberalism and, at the same time, the then well-known man of letters is also the author of a voluminous and almost unknown work about religion. It appeared in the years 1824-1833 in Paris in seven volumes, five of which are entitled "De la religion consideree dans sa source, ses formes et ses developpements", and two "Du Polytheisme romain considere dans ses rapports avec la philosphie grecque et la religion chretienne. Constant wrote this work through all his life, changing the fundamental theses and supplementing them as his theoretical knowledge about religion increased and as a result of his personal experiences connected with religion. Although the huge volume of the work is rather perceived as unattractive today and most of the historical material is out of date, it contains interesting philosophical theses which are the crowning achievement of the whole intellectual life of the a uthor. These theses allow us to understand and interpret better the philosophical foundations of Constant's liberalism which are created, among others, by a certain understanding of the human nature i.e. a certain philosophical anthropology, whereas the latter induces an understanding of liberty, peculiar for the Constantian liberalism. 2. The human nature. Constantian theses contained in the work on religion and refering to the human nature can be formulated as follows: 1. A man is not entirely the product of society in which he lives and its culture, but he is a being that can be defined by his stable and unchangeable nature. 2. What the human nature is like can be judged by examining the behaviours common to all people and their creations, for example religion. 3. The human nature is unchangeable . However, the forms change, through which it manifests it self in various periods of the development of humanity. In people's religious behaviour, for example, there is manifested something which is the permanent source of every religion and is inherent in human nature.

Crossing: Fiction and Story Essay

When we hear the title â€Å"Crossing† it will give us a feeling of someone who is still crossing something. This is due to the ing-form because this form will always give us a feeling of an uncompleted or unfinished action. The short story â€Å"Crossing† is by Mark Slouka who is an American novelist and critic. A relationship between a father and a son is the starting point of the story but it has many other angles too. We live in a post-modern society which means we break a lot of traditional norms and we are beyond the scope of fixed boundaries. Many signs indicate that the main character of this story is a modern man too. The modern man is a father of a little boy and is divorced with the child’s mum. It seems very clear that he is the reason to their divorce which can be seen in this quotation: â€Å"when he looked at her she shook her head and looked away and at that moment he thought, maybe—maybe he could make this right. † ( P. 2, ll. 19-20). The man is very depressed which is probably because of the divorce. He wants to make it up and he cares a lot about his child which is mentioned in the two following quotations below: â€Å"†¦when the boy came running into the living room he threw him over his shoulder, careful not to hit his head on the corner of the TV†¦Ã¢â‚¬  (P. 2, ll. 16-17) †It would take a little while, but he’d be able to see him the whole time. † (P. 3, ll. 44-45) Both of the quotations show us that he is a caring father and this can also be the reason to, why he wants to make it up with his ex-wife. The father wants to pass his childhood memories on to his child and one of them is jaunts to the river with his own father and these jaunts mean a lot to him and it’s why he wants to pass the memories on. When they arrive to the place with the river and the barn he realise that the river is bigger than he has expected. He considers to cancel the jaunt but he says that he has nowhere else to go. This consideration can be a symbol of that he is in a middle of something in his life which means that he can’t turn back but that he has to look forward. It can probably be in the connection with his relationship. He is in the middle of their problem and he can’t go back in time and make it up but he can look forward and hope for the best. The barn on the other side of the river is described in a very strange way. It is compared to rib cage and skeleton but in between these strange descriptions, the place is also described as a wonderful place with, for instance herds of elk. During the whole story, we get the feeling of that something really bad is going to happen because of the suspense composition. This composition is only possible with particular settings in the story. Rain, mist, the strange barn and other depressive and strange settings are all sign of that something bad is on its way. At one point the situation gets really bad and the river is about to swallow the man and his child, the river is personified which can be seen in the following quote: †The river. It wanted to be whole, unbroken. It wanted him gone. He could see it, forming and re-forming, thick-walled jade, smoothing out its sides with its thumbs like a hypnotized potter. † (ll. 134-145) The sad mood during the whole story can be a symbol of his life and how he feels when he is alone without his wife. The themes of the story are therefore absolutely loneliness and phase change, because he is about to pass/go into a new phase in his life. All the characters are mentioned as anonym persons, which means nobody in the story has a name. The characters are therefore not individual persons but they are reduced roles in the man’s life. The narrator of the story knows how the man feels , what he thinks and as reader we see everything from his perspective. This kind of narrator is called third person limited narrator and the man’s point of view. It’s called limited narrator because we are not allowed to hear the boy’s thoughts and feelings. The end of the story is open which means the reader has no idea what is going on and it’s up to the reader to decide which ending the story will match. This is also the reason for the title â€Å"crossing†. As a reader you will not know what is going on after the story ends. Slouka, the author leave the characters in the river in between the secure, the wonderful place and the insecure, dangerous river. This could be the symbol of the man’s life. He has to pass many bad things to get a better life as he has before. The man is a clear sign of a modern man, who is divorced with his wife, he can’t complete his jaunt with his son and he has to fight to get a better life.

New Product Technology

Part A 1. 0 Company Background Softlan is a product under Colgate-Palmolive Company. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later. It is a truly global company serving hundreds of millions of consumers worldwide. Colgate is a global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition are among the world’s most recognizable household names, trusted and relied upon by consumers everywhere (Colgate Word of Care, 2008). Based on the research, the company’s business strategy focuses on five core businesses: oral care, personal care, household surface care, fabric care, and pet nutrition. In the household and fabric care, Colgate-Palmolive has offered the entire household cleanser product such as Toothpaste, Softlan, and body shampoo and so on. [pic] [pic] 2. 0 Product Attribute Softlan is good quality household products that provide to the family. Softlan is to help make their families clothes feel and smell their best. According to Judy Strauss book, with quality most customers know â€Å"you get what you pay for†. That is higher and consistent quality generally means higher prices, thus maintaining the value proposition (Judy Strauss, Adel, Raymond, 2005). Softlan is adapting a premium price position to comparing with other brand Softener such as Good maid, Downy, Petals and so on but the customer still will purchase it because of the Softlan quality. The offer benefits of Colgate-Palmolive Softlan are as below: ? Static free ? More comfortable to wear Makes ironing easier ? Gives your family’s clothes an irresistible softness ? Leaves a pleasant fragrance on clothes ? Long lasting fragrance for up to 16 days (Colgate World of Care, 2008) These all the benefit of Colgate-Palmolive Softlan is offer based from customer need and wants which is be able to satisfy the users. [pic][pic] [pic] [pic] 3. 0 Branding Branding is very important to the Colgate-Palmolive Softlan to gain the compet itive advantage from the competitors. A brand is a promise to customers. Delivering on this promise builds trust, lower risk, and help customers by reducing the stress of making product switching decisions. Example like when the customer want to purchase Softlan in the hypermarket but there are many brands so the customer will choosing the brand that they will trust. The selling price of the Softlan Ultra is higher than another Softlan price but the customer still will choosing Softlan Ultra product which is because under the brand name of Colgate-Palmolive and it is also an old brand in the fabric softener product, therefore customer will more trust to the quality of the Softlan Ultra. Based on the research, Colgate-Palmolive Softlan is successful to build the brand name in the customer mind in Malaysia and Hong Kong but there are a lot of new brand was market in the product so Colgate-Palmolive still need to improve and maintain the sales of Softlan in the market with another way. Based on the research information has show that in fabric softeners product, where Colgate is No. 1 in Hong Kong and Malaysia, new sizes and fragrances are adding incremental Market share (Colgate Strategy, 2006). 4. 0 Competitor Analysis Softlan being one of the top fabric softener in Malaysia would need to compete with another competitor in Malaysia market. There are few competitor brands in the market which are Downy, Petals, good maid and so on. All of this fabric softener will offer the similar benefit of softener to customer. Softlan would be competing with this entire brand by using different media, offer differentiation product and produce what the consumer wants in the market. Softlan Company is very smart; it is entered into the hot weather country market which no other softener has entered. Having the Softlan is being able to help the user solve their clothing smelly problem. The Softlan is 4x concentrated with a rich formula that deeply penetrates fabrics and with long lasting fragrance for up to 16 days. |Category |Brands |Chief Competitors | |Fabric Softener |Suavitel, Soupline |Procter & Gamble | [pic][pic][pic] 5. 0 Target Market Softlan target market is large. It is targeting to have family people, single working people and student. Nowadays, every people were busy to work especially in Town so every people also want fast and smell best. Especially working people and student, Softlan can help them to ironing their formal with easies and fast. Furthermore, it also can help them to leaves a pleasant fragrance on clothes. Besides, some big families will not enough space to dry their clothes so all the clothes will hang it together and Softlan will help them to leaves a pleasant fragrance on the clothes. . 0 Positioning Positioning is an important tool those use to reach the user effectively. Softlan has positioning their product with the word â€Å"Soft as a mother’s love† in the website through their target customers (Colgate Word of Care, 2008). Which mean that Softlan communicate with the customer after using the Softlan fabric softener to wash the clothes, when wearing will feel soft and comfortable like our mother love. Sof tlan fabric softener is using benefits positioning to support a distinct perception in the consumer mind. In additional, Colgate-Palmolive is providing different type and flavor of fabric softener to the customers. It is to satisfy different customer with different taste such as Softlan ultra is using four times (4x) more softening and long lasting fragrance in 16 days; Softlan relaxing is the softener that the smell can release the stress of the consumer and so on. Softlan has positioning it product in the customer mind by using special flavor which is Relaxing variant with Lavender & Ylang- Ylang essentials oils or the Energizing variant with Bergatnot and Jasmine essentials oil. After using the Softlan, it will help the customer feel relax and wear the clothes more comfortable. Softlan has using marketing strategy of advertise in website, in television in 2007, magazines and so on. Those are few marketing strategy that has been using by Softlan to strengthen their positioning in Malaysia in the hypermarket. In the long run, Softlan has succeeded to build Softlan branding by using the strategies above. The positioning strategies will help Softlan to gain the largest market share in the market. 7. 0 Pricing Strategy Softlan position itself as a premium price of product as mention above. Although it’s pricing is always higher than another brand such as downy. The product is almost same with Softlan but in pricing downy is always cheaper than Softlan. Besides, downy sometime also will sell in offer price within add 20 liter. According to the market research, Softlan price is selling in higher price than another brand it is because it doesn’t want to play price war in the market with the competitor it will lose control in product pricing. Softlan is selling like normal price to their customer nevertheless the customer still will purchase it; it is because the customer trusts to the Softlan quality and brand name. 8. 0 Consumer Behavior Colgate-Palmolive Company was considered about the consumer situation and start to understanding the consumer behavior. Based from the vision of Colgate-Palmolive Company is want to become the best among the consumer product by understanding the consumers and consumer expectation better and by continually innovating and improving their products, services and processes (Colgate-Palmolive Company, 2006). Therefore, Colgate-Palmolive company has successfully created several flavor of Softlan to attract more customer and student when start to market it. Until today, Softlan still strong on its position by providing different flavor, easy to use and bring a lot of benefit to the users. This reason will bring Softlan continually having a big market in fabric softener market. In the other hand, Colgate-Palmolive company also has consider that nowadays people are facing stress problem with the work or family therefore there was come out the new Softlan that the smell can be relax to the people and feel comfortable. Besides that, using Softlan also can help the users ironing their clothes with easy and fast so can save time of the consumers. Softlan also know that nowadays the consumer was also because of the outlook, design of the bottle to buy it. Softlan understand that especially most of the younger people look for the bottle design. Besides, nowadays the consumer also likes to purchase small bottle Softlan it is because it is more portable and easy to keep. Thus, Softlan was produce the design of small bottle in the market to satisfied the consumers. Besides, the company also has using a slogan to promote the Softlan which is â€Å"Soft as a mother love†, it is easy and effectiveness way to remember by all the Malaysia customers. 9. 0 Communication tools Softlan always having advertising and promoting in hypermarket or media. This is a useful strategy that applied by Softlan. Based on research, it has shown that 44% of supermarket shopper notice messages delivered and 34% are influenced by in sore media in making brand purchase decisions (Super Guru Home, 2005). That is why that Softlan always has promoting their brand by using different in-store media to the customer. Besides, Cleaning Agent-Laundry ranked the third fastest growing category in the first half of 2006 due to an increase in ad spend by Softlan on Television or another media (Appendix 2). It is the effective way to help the Softlan brand name know-well in all hypermarket of Malaysia. Part B 10. 0 Method of Advertising A creative message strategy is one of the important factors that could determine the success of the advertisement. Besides that, the company use advertising to create awareness to the customers which is to attract more people knows about the brand name. Presently, Softlan is adapting behavioral path to make consumers tell other people about the information of product by increase consumer purchase and continually purchasing which is almost similar like â€Å"Word of Mouth† strategies it is can expand the information to everywhere. Softlan also has using cognition path which is to send the message to users how the product can solve the consumer problem. Based on the market research, Softlan has using few different strategies: ? A premium price ? Arrange the Softlan product in the middle space of the rack ? Innovation packaging ? Product innovative Based on the proposed concept, there are needs to using three media advertisement in the hypermarket to engage the consumers interesting, help Softlan to build brand and to increase the sales of the product. There three advertising are floorstoppers in hypermarket entrance Aisle, Event at middle and trolley sticker. From this three advertising and promotion campaign will help Softlan to increase their market share and brand name among the competitor in the market. 11. 0 Floor stoppers in hypermarket Aisle [pic] [pic] Exhibit 2. 0 Direction Floor stopper Floor stoppers in oversea is very famous advertising strategies in the hypermarket or everywhere of the street. Softlan is using floor stoppers to create awareness of the consumer in the hypermarket Aisle. The error floor stoppers is placed entrance on the floor of the product aisle. When a consumer walk pass by the aisle, all the product will arrange on the shelf in one row which will very hard to attract people to saw the product and purchase it. The product would not be to attract the customer to walk close to the product and look at it. If the window shopping customer will not walk through the product aisle it because they just want to walk only but if they saw Softlan floor stoppers on the floor, it will attract them to walk close to saw the product and maybe will attract them to purchase it. At first, the direction error with some Softlan message of floor stopper will put on the entrance floor of the aisle which is to attract the customer feel curious and walk through the aisle with follow the error direction. After that, the customer will saw the product floor stopper which is directly in front of the product it would be attract the consumer to find the product easily or attract more the new customer to know the Softlan product. [pic] [pic] [pic] [pic] Exhibit 3. 0 product floor stopper Furthermore, creative messages will be used to catch consumer attention and look at the product. In the floor stopper, the promotion message and picture is being used it which is tell the customer that saving the money if purchase the latest Softlan product which is ultra Softlan and also will using product picture in the 3D floors stopper to be more appeal to attract attention of customer. In using floors stopper would be an effective advertising in the market. It is because normally when the customer decides to buy they just will walk near the product if no they will just walk through the aisle only and cannot saw the product with easily. Therefore the benefit of floors stopper is when consumer walks near to the Softlan floors stopper they will consider to purchase the product that receiving by the 3D product picture and message on the aisle floor. It is because normally on the shelf will market a lot of similar product but different brand and it will make the customer confuse and hard to find the product. Based on the book, floor advertisement at around the product shelf can help Softlan to increase products sales by much as 25% and attract more new customer to try the product (Rosenbloom, 2004). Floors stoppers advertisement can effective to build branding in customer mind. On the other hand, floor stopper in hypermarket aisle also can be as an extended shelf space of the product and dominance of the aisle for the advertisement of Softlan product. The pictures of Softlan floors stopper refer to exhibit 3. 0. 12. 0 Event at middle of hypermarket By using Softlan event is an effective media nowadays trends. The product event can be like purchase the product up to ten ringgit will get chance to win the voucher or selling the product by using promotion price which is mean selling the Softlan product in the lower price and introduce the latest Softlan products. Softlan can choose to have this event it is because the event can attract more customer attention to the product and know the product features. To having this event will be able to attract more the potentials customer, it is because the customer will think that the price will cheaper than normal day so they will go to join the event to get the free gift or purchasing the Softlan product with promotional price. With having this event Softlan Company can be face to face provide the Softlan information to customers. The benefit s of Softlan having an event is customer data can be collect for analysis and can understand more customer behavior in the hypermarket. Thus, some cross-selling will be implementing in the events. It is also can build customer relationship to increase the customer services of Softlan and also can understand the trend of market. From the event, Softlan Company brand name will always keep in customer mind and can increase the number of new customer to purchasing Softlan products. Besides that based on the event can direct communicate with the customer and know what they wants. 3. 0 Trolley Sticker Trolley sticker is meant that the Softlan product promotion or information sticker can be stick on hypermarket trolley. Softlan can use the sticker advertisement to attract every walk in customer. It is an effective way and easy to advertise Softlan product through the sticker to create customer brand awareness. The advertisement can be saw by every customer in the hypermarket whe n they using the trolley. When the customer saw the promotion message or picture them will feel curious and will finding the Softlan product place to see it. The benefit of the Softlan trolley sticker is can reduce the advertising cost and also can expand the advertisement space of the products. It can be create awareness to all customers who are shopping in Carrefour. 14. 0 Conclusion As a conclusion, all of the media strategies can be effective advertising tools in the market. Softlan can be using this three media advertising to increase the number of customer, increase the sales, and create the brand awareness for the customer. It is an effective tools using by Softlan to compete among the fabric softener competitors. References Colgate-Palmolive, 2008, â€Å"Colgate world of care†, Accessed by 17/8/08, available on: http://www. colgate. com. my/app/Colgate/MY/HouseholdCare/ProductRecommender/FabricSoftener/PDPs. cvsp? product=SoftlanUltra -Supermarket Guru, 2007, â€Å"Spontaneous Supermarket Sales†, Accessed by 19/8/08, available on: http://archive. supermarketguru. com/page. cfm/15585 -Reuben Mark,2008, â€Å"Chairman of the Board† Accessed by 30/8/08, available on: http://www. colgate. com. my/app/Colgate/MY/Corp/ChairmansMessage. cvsp -Colgat-Palmolive, 2008, â€Å"The New York Times†, Accessed by 3/9/08, available n: http://topics. nytimes. com/top/news/business/companies/colgate_palmolive_company/index. html? excamp=GGBUcolgate-palmolivecompany&WT. srch=1&WT. mc_ev=click&WT. mc_id=BI-S-E-GG-NA-CT-colgate-palmolive_company -Bina Thompson, 2008, â€Å"Earning News†, Accessed by 9/9/08, available on: http://investor. colgate. com/print_release. cfm? 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Appendix 1 In-Store Media Can Spur Spontaneous Supermarket Sales August 9, 2005 A new study reveals that 44% of supermarket shoppers notice messages delivered by in-store media, and 34% are influenced by in-store media in making brand purchase decisions. One key finding of the study, conducted by Mediaedge:cia, was that a strong correlation exists between shoppers noticing an in-store ad or promo tion, and that prompting an impulse purchase. However, not all forms of in-store media are created equal, nor is the effectiveness of each to different segments of shoppers. For instance, end-aisle displays and store flyers are the most noticed form of in-store advertising overall, while shopping cart ads and in-store TV ads are largely ignored by today's â€Å"on-the-go† shoppers. And, despite the rhetoric surrounding our time-challenged society, 51% of supermarket shoppers still move through every aisle of the store. A shopper's age can hold the key as to how responsive that person may be to various forms of in-store media: †¢ Shoppers age 55-64 are most influenced by product demos †¢ Shoppers 45-54 are 66% more likely to respond to flyers †¢ Shoppers 35-44 respond favorably across many in-store media including product packaging, check-out line advertising and ads outside the store (outside the entrance and in the parking lot) †¢ Shoppers 25-44 are most driven to spontaneous, unplanned sales by shelf signs In terms of gender targeting, females remain the primary supermarket shopper, and the study reveals that in-store ads are generally effective in communication with female consumers. They often hold the key to triggering spontaneous purchases – particularly if they are tied into a deal. The exception is poster ads hanging from the ceiling, which are largely ignored by female grocery shoppers. Many of those women are heads of households who bring their kids along with them on shopping excursions. It should come as no surprise, then that among them, 61% claim their children influence their brand decisions, underscoring the need for in-store communications to this age group as well. Over the past decade, the term â€Å"in-store media† has taken on a whole new meaning. Once consisting of simple signage by retailers hoping to promote specials, today, in-store media includes various incarnations, including end-aisle displays, floor signage, kiosks, interactive flat panels, and in-store audio and video transmissions. In-store media has a huge advantage over traditional media in